Classic Legends Plans for Lau
Classic Legends will introduce four new motorcycles in FY27 to continue its recent growth trend. The company has adopted a steady launch strategy, releasing new products every few months.
Anupam Thareja, co-founder of Classic Legends, said “Growth for us will be led by product intervention and network expansion. We are launching a product every three months. The last three were Yezdi. We are going to launch four more models this year.”
Additionally, the new launches will help the brand expand its reach in the mid-range segment. The company believes demand remains stable, especially after strong festive sales last year. However, it continues to monitor external risks such as rising costs and global uncertainties.
Sales Growth and Market Performance in FY26
Classic Legends witnessed a sharp growth in sales during FY2026 due to new launches and improved demand. The company improved its position in the overall two-wheeler market during the year. Moreover, growth was stronger than average for the mid-capacity segment.
| financial year | retail sales units | market share |
| FY 25 | 32,482 | 0.17% |
| FY26 | 45,409 | 0.21% |
According to FADA data, the company sold 45,409 units in FY26, while the figure was 32,482 units in FY25. Therefore its market share increased from 0.17 percent to 0.21 percent. Additionally, the overall two-wheeler market also grew strongly, reaching 2.14 crore units in FY26.
Profitability and future growth outlook
Classic Legends achieved profitability in FY26 after improving volumes and managing costs more effectively. The company also recorded a strong performance in the March quarter. Therefore, it expects margins to improve further as production increases in the coming years.
Anupam Thareja, co-founder of Classic Legends, said, “Non-discretionary spending has actually gone down, and discretionary spending is up. So as of now, there’s no problem. I still think it has some legs based on the fact that this category is getting so much interest in terms of products.”
Jaipradeep Vasudevan, Head of Business Operations, Classic Legends, said, “With all the initiatives we have taken, we are confident that the next phase of the growth journey will continue this year as well.”
Thareja confirmed that the company has moved beyond the temporary recovery phase. Furthermore, the business is now on a steady growth path supported by improved demand and product acceptance. Additionally, the recently launched Scrambler model is expected to attract new buyers in emerging regions.
Capacity expansion plans under review
As demand continues to improve, the company is preparing to increase production capacity. It expects annual production to cross 1,00,000 units in FY27. Therefore, its existing plant at Pithampur may reach peak capacity by the end of the financial year.
However, Classic Legends is still deciding between expanding the existing facility or building a new plant. The final decision will depend on the vendor’s locations and long-term growth plans. Additionally, the move marks a change from previous challenges associated with scaling up production.
Dealer Network Expansion and Customer Focus
Classic Legends is also working to expand its dealer network across the country. The company aims to reach 500 outlets before the festive season. Additionally, it plans to grow to over 700 touchpoints by FY28.
The expansion will improve product penetration and service quality in key markets. Additionally, the company is upgrading existing dealerships to improve customer experience. It is focusing on three areas, including people, processes and digital tools.
A National Training Center has been set up at the Indore plant to train the dealership staff. Additionally, AI-based tools are being used to monitor dealer performance and improve service quality. Therefore, the company aims to create a consistent ownership experience across all locations.
Focus on riding community and participation
Classic Legends is also focusing on building a strong riding community. The move is significant in the premium motorcycle segment, where customer engagement plays a major role. Additionally, the company is planning a three-pronged strategy to increase rider participation.
This includes dealership-led rides, larger central events, and partnerships with local ride groups. Therefore, it aims to improve customer connections beyond just product sales. Furthermore, these efforts will support long-term brand loyalty.
Cost Pressure and Pricing Strategy
The crisis in West Asia has put pressure on commodity prices and supply chains. Major commodities like aluminum and precious metals have seen high price fluctuations. Therefore, input costs for the company have increased.
Thareja said Classic Legends has no hedge against rising commodity costs. Additionally, vendor challenges such as labor availability are also impacting operations. The company relies on outsourced production for approximately 80 percent of its production.
However, pricing decisions remain balanced and depend on market conditions and competition. The company has already implemented some price increases. Furthermore, it will continue to carefully evaluate further changes. The new Scrambler motorcycles reflect this approach, offering high specifications at a competitive price. Therefore, Classic Legends aims to expand the segment rather than just focus on cost recovery.
Before you go, check TVS Jupiter crosses 9 million, 1.46M sales mark in FY 2026.
