royal enfield march 2026 sale
Royal Enfield reported consistent growth in March 2026, supported by strong demand across its key motorcycle segments. The company sold 1,00,406 units during the month, showing a clear growth compared to last year. This growth reflects stable demand in both domestic and export markets. However, while the entry-level bikes performed strongly, the premium motorcycles recorded mixed results. Hence, the overall performance shows a balanced growth led by increasing interest in popular 350cc models and new launches.
What is supporting Royal Enfield growth?
Royal Enfield’s growth is primarily driven by strong demand for its 350cc motorcycle range. Additionally, new models like Hunter 350 and Guerrilla 450 are attracting young buyers. The brand’s strong presence and consistent product lineup continues to support steady sales growth across all markets.
Sales cross 1 lakh units with monthly growth
Royal Enfield A total of 1,00,406 units were sold across all markets in March 2026. This represents a growth of 14 percent compared to 88,050 units sold in March 2025. Additionally, the company reported a 10 percent growth compared to February 2026 sales figures. The steady month-on-month improvement indicates continued buyer demand across various sectors.
Demand for 350cc bike remains at the forefront
The Classic 350 remained the best-selling model with 37,144 units sold during the month. The Hunter 350 also performed well and registered a growth of 23 percent compared to last year. Demand for Bullet 350 remained stable and reached 23,767 units with 8 percent YoY growth. Additionally, the Meteor 350 added positive figures, seeing a 20 percent increase in sales.
Himalayan and Guerrilla 450 show strong growth
Himalayan recorded strong demand with a growth of 40 per cent compared to the same period last year. The Guerrilla 450 stood out among the new models, showing 129 percent annual growth and 151 percent monthly growth. Hence, the growing interest in mid-capacity motorcycles is clearly visible in the current sales trends.
Royal Enfield Model-wise Sales – March 2026
| Sample | March 2026 | March 2025 | change from year to year | February 2026 | mom change |
| classic 350 | 37,144 | 33,115 | +12% | 34,307 | +8% |
| hunter 350 | 20,881 | 16,958 | +23% | 20,234 | +3% |
| bullet 350 | 23,767 | 21,987 | +8% | 21,821 | +9% |
| meteor 350 | 10,701 | 8,912 | +20% | 8,817 | +21% |
| Himalaya | 2,284 | 1,628 | +40% | 2,123 | +8% |
| guerrilla 450 | 1,906 | 831 | +129% | 759 | +151% |
| super meteor | 806 | 1,067 | -24% | 863 | -7% |
| machine gun | 173 | 224 | -23% | 113 | +53% |
| 650 twin | 2,744 | 3,328 | -18% | 2,211 | +24% |
| Total | 1,00,406 | 88,050 | +14% | 91,248 | +10% |
Decline seen in premium segment
Premium motorcycles like the Super Meteor and Shotgun recorded a decline in annual sales numbers. The 650 Twins also registered a decline of 18 percent compared to March last year. However, the 650 twins showed a recovery of 24 percent compared to the February 2026 figures. This shows that the demand for the premium segment is gradually improving.
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