Triumph has actively developed a strong riding community in India through initiatives such as World of Triumph and Distinguished Gentleman’s Ride. Additionally, experiential programs including Triumph Tiger Trails, Scrambler Rides, Bike Nights and Western Ghats Riding Tours have attracted enthusiasts and strengthened brand loyalty. Hence, the company is not only selling motorcycles but also creating meaningful experiences for its customers.
The locally manufactured Triumph 400cc range is being exported to 18 overseas markets such as Japan, Australia, Mexico, Taiwan and South Korea. Therefore, Triumph motorcycles made in India have been acknowledged worldwide as an indication of the brand’s capability in engineering and high demand in overseas markets. Furthermore, localization has enabled Triumph to control expenses as well as quality standards, leading to success for the brand in India.
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