Case of expansion of Electric Two-
Ahmedabad based electric two wheeler start up substance motor has announced plans to continuously expand its product lineup. The company aims to enter five different two-wheeler segments in the next three to four years. This strategy will help Matter address a broader portion of India’s electric mobility demand. Currently focusing on electric motorcycles, the brand will move to electric scooter Later Therefore, the expansion will clearly take place in planned phases.
Electric scooters to follow motorcycle range expansion
Mater Motor’s current portfolio includes only matter aera Electric motorcycle. The Aira is positioned as India’s first electric bike with a four-speed manual gearbox. Priced at around Rs 1.8 lakh, the model targets riders looking for a familiar riding experience. However, the company plans to strengthen its motorcycle range first. Therefore, the electric scooters will be introduced only after the motorcycle lineup is completed.
Five-section roadmap built on a common platform
Matter has outlined a five-part expansion plan based on a shared technology platform. These sections include naked street motorcyclesone more street bike category, adventure motorcyclesYouth-focused bikes and electric scooters. Therefore, the company will rely on a common hardware, software, computing and data infrastructure. This approach is expected to support rapid growth and smooth scaling across all sectors.
Official statement on upcoming products and timeline
Mohal Lalbhai, Founder and CEO of Matter Motor, explained clearly about the company’s next step. Lalbhai said, “The 150 cc equivalent model on the same platform is going to be our next immediate product. This will be followed by the 125 cc equivalent and the performance version. This will then be combined with multiple different form factors on the same platform and architecture.”
He further added, “And finally, once we are done with our entire motorcycle portfolio, then we will use the same concept of AI-defined vehicles and see how we bring in scooters. This is what our next 3-4 year roadmap looks like.”
Competition increases in electric motorcycle segment
There is increasing activity from new and existing players in India’s electric motorcycle market. Ola Electric, Revolt and UltraViolet already have products in this segment. However, more entries are expected soon. Ather Energy is developing a new electric motorcycle platform called Zenith. Additionally, legacy manufacturers like Royal Enfield, through its Flying Flea brand, and Hero MotoCorp, in partnership with Zero Motorcycles, are preparing for electric motorcycle launches.
Before you go, check Top 5 Reliable 200cc Engine Bikes in India.
