Bigass Rajasthan Royals Tie-up

bigos has partnered with Rajasthan Royals during the current IPL season to strengthen the presence of its youth-centric brand. The electric two-wheeler company aims to combine mobility with entertainment, culture and modern lifestyle trends. Through this partnership, BGauss is focusing on young consumers in metro cities and emerging markets. The campaign also reflects the changing preferences of buyers, where electric mobility now represents identity and aspiration along with daily transportation needs in India’s growing EV market.

BG-Pinkai scooter inspired by the identity of Rajasthan Royals

The partnership introduces the “BG-Pinkai” scooter concept inspired by the pink color identity of Rajasthan Royals. The scooter has not been developed as a commercial product for consumer sale. Instead, the concept represents fan culture, self-expression and modern youth priorities associated with IPL entertainment.

Along with the scooter concept, bigos The “BG Bhai” rap anthem was also introduced during the campaign period. The anthem has been designed around the energy of the stadium and the Rajasthan Royals supporter culture during IPL matches. Through music and branding activities, the company seeks stronger engagement with the young audience across digital platforms and dealerships.

Dealership activities and fan campaigns begin across the country

As part of the campaign rollout, BGauss has converted 180 dealerships and 350 retail touchpoints into fan engagement zones. These venues are hosting interactive activities related to Rajasthan Royals and the IPL season. Additionally, the company also launched the BG-Wrap campaign for fans on social media platforms.

Participants can upload dance and entertainment content for a chance to win IPL match tickets during the season. The campaign primarily targets young consumers who actively engage online through digital trends and sports entertainment activities.

Priyanka Kabra, Brand Director, BGauss, Said, “Modern consumers place as much importance on brand identity, culture and emotional connection as vehicle performance.”

Priyanka Kabra Added further, “The company believes that its partnership with Rajasthan Royals will help establish BGauss as a nationally recognized, youth-centric and culture-driven mobility brand in India.”

EV market growth boosted by lifestyle-based campaigns

According to the company, India’s electric two-wheeler market is expected to cross 1 million annual sales by FY 2024. Most of this demand has reportedly come from tier-2 and tier-3 cities across the country. Therefore, brands are now focusing on lifestyle based campaigns rather than just product based promotions.

Bigos believes that young buyers are increasingly linking vehicle ownership to personal identity and social presence. Therefore, the company selected the IPL platform due to the widespread participation of youth on television and digital channels. The campaign also reflects how EV companies are entering into entertainment-focused partnerships to increase national visibility.

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