Ather Energy partners with Echo

ather energy has announced a new strategic partnership with Ecofi Finance to extend financing support to electric two-wheeler buyers. Ecofi is a green-focused non-banking financial company backed by Eversource Capital. Through this collaboration, both companies aim to make electric scooter ownership easier and more affordable for customers across India.

Rs 100 crore deployed to support EV buyers

Under this agreement, Ecofee plans to infuse Rs 100 crore to finance customer loans. This financial assistance will cover buyers of Ather’s electric scooter ecosystem. Additionally, the partnership focuses on improving access to green financing.

electric scooter Often its upfront cost is higher than petrol models. However, easy loan options and flexible repayment plans can reduce this gap. Perhaps this move will encourage more customers to switch to electric mobility soon.

Multiple financing options for greater flexibility

As part of the partnership, Ecofy will provide multiple financing solutions to Ether customers. These include vehicle loans, leasing options, assured buyback structures and battery-as-a-service models. Furthermore, such options allow buyers to choose plans that suit their budget and usage requirements.

Battery-as-a-Service can reduce the initial purchase cost, which may attract price-sensitive customers. On the other hand, leasing options provide flexibility for urban users who prefer short-term ownership. Therefore, customers gain more control over how they finance their EV purchase.

Leadership Thoughts on Partnership

Ravneet Phokela, Chief Business Officer, Ather Energy, said, “Financing is an important consideration in the two-wheeler purchase journey, especially for customers exploring an EV for the first time… This partnership with Ecofy further broadens the range of financing options available to customers looking to purchase Ather, making the purchase and ownership journey easier to navigate.”

Rajshree Nambiar, Co-Founder, MD and CEO, Ecofee, said, “Our partnership with Ather Energy brings together a strong product offering and exclusive green finance, helping customers adopt EVs with greater confidence, affordability and flexibility.”

Before you go, don’t forget to check Top Electric Bikes You Can Buy Under Rs 1.5 Lakh.